How to Get Ungated on Amazon In 2023

As an Amazon seller, you will want to get the most advantages possible.  Why not learn how to get ungated on Amazon? This key feature will allow you to gain permission to sell products in a restricted category on the Amazon platform. 

This is a great option because it will expand your overall marketing range. Before you use this option, you should know how to use it first. This includes learning Amazon gated categories, requirements, and the overall process. This blog will give you the answers. So let’s dive into it.

What Does Getting Ungated on Amazon Means 

Getting ungated on Amazon is the process of gaining permission to sell products in a restricted category on the Amazon platform. In layman’s terms being ungated means that you have been approved to sell in a certain category, brand, or subcategory.

what is getting ungated
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As an Amazon seller, it is imperative that you sell your products through as many categories as possible. The more categories you sell through, the more chances you will be able to sell your products. This is where getting Ungated on Amazon becomes very important. 

Remember that there are certain categories on Amazon that are restricted. These restrictions could really get in the way of your business’ progress. By getting this feature, you will be able to meet certain qualifications and criteria. These include providing proof of authorization, meeting minimum performance standards, and obtaining specific certifications and licenses. 

Amazon Gated Categories 

If you want to sell gated products, you should be aware of these categories. These Amazon gated categories include:

  • Jewelry
  • Join Amazon Subscription Boxes
  • Music
  • Video, DVD, Blueray
  • Watches
  • Streaming media players
  • Collectible coins
  • Fine art
  • Postage stamps
  • Services
  • Holiday selling requirements in toys and games
  • Sports collectibles
amazon gated product categories
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If you would like to know more information about gated categories and products on Amazon, you can read categories and products that require approval.

Are There Any Differences for Getting Ungated on Amazon in Different Countries 

If you are interested in getting ungated in Amazon, you should know that there are key specifications that are followed in different countries. This is because each country may have its own set of regulations and requirements that sellers must meet before they can sell products through Amazon. So you should make sure to know about the specifications in your own country.  For example: Let’s compare UK and USA restrictions on product categories. 

The US restrictions on products include:

  • Baby products
  • Books
  • Camera & Photo 
  • DVDs
  • Electronics
  • Grocery
  • Music
  • Musical instruments
  • Computer and video games
  • Pet supplies
  • Office products
  • Software
  • Sporting goods
  • Electronics
  • Personal computers
  • Video games
  • Videos

The UK restrictions, on the other hand, include:

  • Prohibited product claims
  • Alcohol
  • Clothing 
  • Car & Motorbike
  • Animals and animal products
  • Electronics
  • Jewelry
  • Medical devices
  • Gambling & Lottery
  • Cosmetics
  • Sex & sensuality
  • Weapons
  • Tobacco, e-Cigarettes, and related products
  • Drugs, drugs paraphernalia, and dietary supplements
  • Currency, coins, cash equivalents, and gift cards
  • Other products

Overall, the types of gated products on the Amazon US site and the Uk site are different. You should be sure to check the list of what’s restricted in your country or market.  The reason why Amazon is adamant about these restrictions is that they want to avoid potential issues that could pop up with selling unsafe, dangerous, or restricted products.

How to Get Ungated on Amazon 

Now that you know what Ungating on Amazon implies and the differences between doing them in different countries, you should now know how to ungated on Amazon. Follow these key instructions on how to do so. 

get ungated on amazon successfully
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Step 1: Meet Amazon Application Requirements for Getting Ungated

If you don’t have a professional account, you need to get one. The Amazon professional selling plan is around $39.99 a month. Becoming an Amazon professional seller will give you a chance to sell both gated and ungated products.

individual seller plans vs professional seller plans
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You should also make sure that you are in good standing with Amazon. How to check? You should go to the performance tab, customer satisfaction, and then click on the account health tab. By doing so, you’ll know how your Amazon account is faring.

Step 2: Learn Specific Gated Category Requirements

You should remember that each category comes with different requirements. In order to sell on Amazon, you will need to follow Amazon and specific country instructions and requirements. Go through the categories or brands that you may want to sell. Before you choose any category, you should make sure that you understand them.

For example, you may want to ungate the watches category. According to Amazon, the requirements for selling watches usually reflect buyers’ concern for the branding, safety, and quality of the product.  You should make sure that you follow these key requirements.

  • Remember that sellers must possess a professional selling account that is in good health. 
  • The use of UPCs is mandatory for listing related products and watches
  • Sellers should offer ideal product variations
  • You should ensure that all products are authentic and not fake
  • You should mention whether a watch comes with a warranty from the manufacturer

Step 3: Prepare Required Information 

Please take note that Amazon will ask you to submit certain information. This is to verify that you are meeting the requirements for selling in gated categories. 

In order to get ungated on Amazon, you also need to provide some documentation to apply for getting ungated.

Here is the required information that you will need to provide:


You should make sure to submit invoices in their original state. You should remember that Amazon is very strict when it comes to giving approval to restriced products. You can get your invoice from your supplier, and you don’t need to place a big order. You’ll just need to buy some samples from Alibaba platforms, which is a good place to source products and then sell on Amazon

order invoice for applying amazon gated products
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Letter of authorization

Please take note that some gated categories require a letter of authorization from the manufacturer or brand owner. This will give you permission to sell your products on Amazon. 


Take note that some gated categories require certification. This includes FDA or safety certifications. 

FDA certificate
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You should also know that specific requirements for gated products may vary depending on the category or product you are applying for. Amazon may have additional requirements or documentation requests. It is always a good idea to review the Amazon seller central gating requirements for the specific product or category you are interested in selling. 

Step 4: Apply for Amazon Approval 

Now that you know the key requirements for ungating Amazon categories, you should now apply for Amazon approval. Here are the key steps for doing so: Here are the key steps to do so:

  • Log into your seller central
  • Click on “Inventory” and select “Add a product”
  • Search for the product you want to sell in a gated category
  • Click on the “Listing limitations apply” link
  • Click on the Request Approval button to go ahead and submit the application

Step 5: Wait for Amazon Approval 

After submitting the required information, Amazon will review your application. After getting all your requirements, Amazon will then review your application and decide whether to approve you for selling in the gated category. 

Please take note that the process will usually take one to several days. This usually depends on the category and the volume of applications.

FAQ about Getting Ungated on Amazon

Now that you know the steps of getting ungated on Amazon, you should know these key facts as well. These key facts will ensure that you know how to effectively utilize this key feature.

FAQs about getting ungated on amazon
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Is Getting Ungated on Amazon Free?

If you are going to get Ungated on Amazon, you should know that it is not entirely free. While most ungated features are free, there are still some categories that require you to pay. For example, you are planning to sell jewelry through Amazon. This category requires you to pay a $5000 non-refundable approval fee. 

What are Amazon Ungated categories? 

Amazon has over 33 main selling categories, and 13 of them are ungated categories. Here are the 13 ungated categories that you should take into account. 

  • Beauty
  • Amazon device accessories
  • Automotive & Powersports
  • Books (non-collectibles)
  • Cell Phones & Accessories
  • Home & Garden
  • Industrial & Scientific
  • Major appliances
  • Sports
  • Tools & Home Improvement

When it comes to ungating, there is really no set period of time. This usually depends on how quickly Amazon reviews your application. Please remember that getting ungated in specific categories may take a few days, while others may take more time.  

Why Amazon Has Gated Categories and Products? 

The key reasons why Amazon has gated categories and products are the following:

  • Brand integrity: This is crucial to protect your brand’s integrity, and also help you control your supply chain. 
  • Fair price: This allows Amazon to control prices from unjustified increases due to unforeseen circumstances and product shortages by unfair sellers
  • Safety: This ensures that the users are safe from harm
  • Liability: This will allow Amazon to protect itself from legal persecution
  • Consumer confidence: This will enhance the user’s overall experience

 Is Selling Amazon Gated Products Worth it? 

Yes! Selling Amazon gated products is worth it. However, it is recommended that experienced Amazon sellers do it. If you are a brand-new seller, and you are just learning to use the system, you should consider waiting a bit, till you learn the ropes. 


As an experienced Amazon seller, it is very important that you expand your selling range. Now that you know how to get ungated on Amazon, you have the right tools to succeed. Through this option, you are given a great deal more sales opportunities. So what are you waiting for? Get started on this incredible opportunity! If you have any further questions about getting ungated on Amazon, please contact our professional team.  

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