You can never resist the allure of an excellent giveaway. And your customers will most likely feel the same way too. Why not use Amazon Giveaway as a marketing tactic to increase product sales, build brand awareness, and attract new customers in 2023?
You may reduce advertising expenses by conducting a well-planned Amazon Giveaway campaign without sacrificing results. Despite the fact that Amazon terminated the giveaway program on 10 October 2019, you can still conduct giveaways by following the steps outlined in this post.
Now, let’s explore the important ways for running a great Amazon Giveaway in 2023.
What is Amazon Giveaway
Amazon Giveaway is a marketing method provided by Amazon that allows sellers to promote their products. It is a tool used to attract prospective customers, boost brand awareness, and eventually generate sales. Amazon Giveaway enables sellers to create giveaways for their items, allowing them to provide prizes such as free products, discount vouchers, and other incentives to their audience.
On October 10, 2019, Amazon announced the retirement of Amazon Giveaways. Customers could still enter sweepstakes until October 17, 2019, but new giveaways could only be created until October 10, 2019.
Uncertain is the rationale for discontinuing the Amazon Giveaway program. Nonetheless, they were an excellent method for internet retailers to increase their visibility and promote their products.
Is Amazon Still Doing a Giveaway
Amazon no longer conducts giveaways directly through its eCommerce platform. If you want to give away Amazon things online, you’ll need to locate an alternative giveaway solution.
If the Amazon Giveaway function is unavailable or unsuitable for your needs, you can give away Amazon products online using a variety of alternate giveaway methods. One option is to use a giveaway platform from a third party, such as Gleam, Rafflecopter, or KingSumo. These systems include numerous features and options, such as social network integration, email list creation, and configurable entry options.
Seven Giveaway Sites to Do Amazon Giveaway
It is vital to evaluate the cost, usability, and capacity to reach your intended audience when selecting an alternative gift solution. To avoid potential legal difficulties, you should also ensure that the giveaway conforms with all applicable laws and regulations, as well as the Amazon Terms of Service. If Amazon Giveaway is unavailable, you may still effectively advertise your Amazon products and interact with potential buyers by selecting an alternate giveaway solution.
Moreover, you can explore the seven giveaways sites:
The Gleam giveaway platform is widely used because of the many features and customization possibilities it provides for Amazon Giveaway promotions. With Gleam, Amazon sellers can host giveaways, contests, and instant win games for their items, which boosts product awareness, attracts new customers, and ultimately boosts sales.
Overall these are the four primary functions of Gleam:
- Competition- Businesses can use Gleam’s Competitions tool to offer giveaways, raffles, contests, and other similar promotions to engage and incentivize their audience.
- Rewards- Businesses can use Gleam’s rewards function to develop loyalty programs and offer prizes to customers for completing certain acts such as making purchases, introducing friends, or completing surveys.
- Galleries- Businesses can use this feature to curate user-generated material and showcase it on their website or social media pages.
- Capture- Businesses can utilize Gleam’s Capture tool to collect and manage email addresses and other user data.
The full package which includes complete access to all apps starts at $97 /mo. You can also buy each app individually. These would be the breakdown of each costs.
- Competition Plan- Hobby Plan ($ 10 /mo), Pro Plan ($ 49 /mo Per Site, Billed Monthly), Business Plan ($ 149 /mo Per Site, Billed Monthly), and Premium Plan ($ 399 /mo Per Site, Billed Monthly)
- Rewards Plan- Pro Plan ($ 39 /mo, Per Site, Billed Monthly), Business Plan ($ 109 /mo, Per Site, Billed Monthly), and Premium Plan ($ 399 /mo, Per Site, Billed Monthly)
- Galleries Plan- Pro Plan ($ 39 /mo, Per Site, Billed Monthly), Business Plan ($ 149 /mo, Per Site, Billed Monthly), and Premium Plan ($ 399 /mo, Per Site, Billed Monthly)
- Easy to use
- Variety of features
- Integration with other tools
- Customizable design
- Analytics and reporting
- High Cost
- Learning curve for those who are not familiar with the platform
- Limited social media integrations
Amazon Giveaway campaigns can also make use of the widely utilized third-party giveaway platform Rafflecopter. Numerous tools and services are available to assist vendors in promoting their Amazon wares and connecting with prospective buyers.
Rafflecopter allows vendors to incorporate a wide variety of entry methods, such as social network participation, email subscriptions, and user-defined behaviors, into their Amazon Giveaway promotions.
- Simple installation- Copy and paste your Rafflecopter code into your blog or website where you want to display your widget, just like you would when embedding a YouTube video.
- 1-click integrations with all major social networks- Encourage your participants to enter your giveaway by encouraging them to take actions on Facebook, Twitter, and Pinterest. Use the ‘invent your own’ entry option to get creative.
- Random winner selection: Rafflecopter uses a random selection process to choose winners, ensuring that the results are fair and unbiased.
- Customer support: Rafflecopter offers customer support to help businesses troubleshoot any issues they may encounter when setting up and running their campaigns.
- Basic Plan- $13 per month
- Grow Plan- $43 per month
- Premium- $84 per month
- Versatile entry options
- Customizable design
- Fraud prevention measures
- Detailed analytics and reporting
- Social media integrations
- High pricing
- Limited customization options
- Random winner selection some businesses may prefer to have more control over the winner selection process.
- Customer support can be slow to respond or unhelpful, which can be frustrating for businesses who encounter issues when setting up or running their campaigns.
ShortStack allows vendors to design and implement their own landing pages, forms, and competitions for their Amazon Giveaway campaigns, such as those aimed at boosting social media followings, collecting email addresses, and enticing customers to spread the word. Integration with various marketing tools and platforms is available from ShortStack, as are comprehensive analytics and reporting on the success of your campaigns.
- Drag-and-drop editor: ShortStack offers a user-friendly drag-and-drop editor that allows businesses to create custom landing pages, forms, and social media contests without the need for coding skills.
- Customizable templates: ShortStack provides businesses with a wide range of customizable templates to choose from, allowing them to create branded campaigns quickly and easily.
- Automated email responses: ShortStack allows businesses to set up automated email responses, which can be triggered based on user behavior, such as entry submissions or form completions.
- Analytics and reporting: ShortStack provides businesses with detailed analytics and reporting, which allows them to track the performance of their campaigns and make data-driven decisions.
- Multi-language support: ShortStack supports multiple languages, making it accessible to a global audience.
Monthly pricing involves the following:
- BUSINESS- $99/MONTH
- AGENCY- $249/MONTH
- BRAND- $499/MONTH
- User-friendly interface
- Customizable templates
- Multiple entry options
- Automated email responses:
- Limited customer support
- Steep Pricing
- Limited features on lower-tier plans
- Random winner selection
Landing pages, contests, and giveaways for Amazon products can all be made from scratch with Heyo, and the app’s features like social media integration, email subscriptions, and lead-generating forms are fully customizable. Heyo also provides a number of pre-made layouts and themes for use by sellers in making their campaigns look professional and stand out.
- Sweepstakes- this allows you to run your sweepstakes on your facebook, website, blog, and mobile.
- Photo and Video Contests- Run your social photo and video contests on Facebook, your website, blog, and mobile.
- Multiformat Contests- these are a type of contest that allows participants to enter using various formats, such as submitting photos, videos, or text.
- Instagram Sweeps-Instagram integration that allows users to create and run Instagram contests, such as photo contests or sweepstakes.
- Twitter Sweeps- enables users to create Twitter contests, such as tweet-to-win or hashtag contests.
- Viral Sweeps- product offered by Heyo that allows users to create and run viral giveaways and sweepstakes on social media platforms, including Facebook, Instagram, Twitter, and Pinterest.
- Quizzes, Polls, Coupons- provides a quiz builder, coupon builder, create polls, that allows users to create fun and interactive quizzes on social media platforms.
There is a 7-day free trial of Heyo and you’ll be able to create and publish your contest for free. But you will need to upgrade to one of the plans below to avail some features.
- BASIC- Great For Startups $25/mo
- STANDARD- Prefect For Growing Businesses $84/mo
- PREMIUM- Ideal For Marketing Agencies
- Creates marketing campaigns quickly
- Social network integration and customizable format
- Program is responsive
- Adapts to any mobile device
- Limited templates for creating campaigns and contests
- Whole system slows down when uploading
- It can be a challenge to integrate Mailchimp
Woobox allows Amazon sellers to design and host their own landing pages, contests, giveaways, and referral programs to increase product awareness, sales, and customer loyalty. In addition to extensive analytics and reporting, Woobox also allows you to integrate with other marketing tools and platforms so you can monitor the success of your campaigns.
- Create Endless Campaigns- Create any campaign for free. On any paid plan, you can run an unlimited number of marketing campaigns.
- Quick & Powerful Customization- Begin quickly with a campaign template and customize the colors, fonts, layout, and more.
- Integration and Tools Connection- Connect your campaigns to Zapier, Mailchimp, and over 500 other tools.
- Automate Coupons and Contests- Send automated emails for coupons and instant win contests to reduce workload. Use the winner picker tool to select one or more winners at random.
- Learn Key Insights- Create a trivia and personality quiz to connect your social and email channels for two-way learning experiences.
- Free- Get started and run live campaigns for free.
- Basic-No commitment, pay-as-you-go plan and starts at $37 /mo.
- Standard- Best value and unlimited participants for $34/mo.
- Advanced- Advanced customization options & teams for $99 /mo.
- Power- Best for agencies & enterprises for $249 /mo.
- Feature to run contests
- Good customer service
- A lot of options for users
- Doesn’t offer as many examples and templates that other competitors
- Occasionally be glitches within the Woobox platform
- Free version has very limited features
Using Easypromos, Amazon vendors may design and run their own landing pages, contests, and giveaways to increase product awareness and sales through means such as social media promotion, email list building, and user-generated content.
As an added bonus, Easypromos allows you to track the success of your campaigns with in-depth analytics and reports, as well as integrate with other marketing tools and platforms.
- Giveaways- run an entry giveaway, social media giveaway, multi-network giveaway, list and event getaway.
- Contests- run various contests for engagement, like photo, video contests, mention and hashtag campaigns.
- Games- run puzzles, time quizzes, word search and many other more.
- Quizzes- make knowledge quizzes, personality quizzes, surveys and many engagement related quizzes.
- Instant Prizes- run fun scratch and win, spin the wheel, reveal and win, and other contests.
- Multi-stage- run other tournament bracket and multi game along with other engaging campaigns.
- Basic Plan- $29USD/ monthor$290USD/ year
- Basic Pro Plan- $49USD/ monthor$490USD/ year
- Premium Plan- $199USD/ monthor$1999USD/ year
- White Label Plan-$399USD/ monthor$3999USD/ year
- Different options for applications
- Super fast and effective customer service
- Easy to run a promotion and the metrics
- Costly sweepstakes integration
- Users will have to verify their vote either via Facebook or Email
With KingSumo, sellers can develop and personalize landing pages, contests, and giveaways for their Amazon products, as well as social media interaction, email subscriptions, and referral programs. It offers an interface with a variety of other marketing tools and platforms, which makes it easier to manage and track the performance of your giveaway initiatives.
- Giveaway- set up your giveaway with just a few clicks
- Schedule- Schedule start and end dates ahead of time
- Media Integration- add image uploads to show a picture of the prize
- Entry- Allow entries via sharing on social media networks
- Free version- There is a free version of KingSumo’s web app with limited features.
- Pro version- Pro version is $19 per month, billed annually.
- KingSumo WordPress plugin- if you prefer to have WordPress integration use on 1 site for a single payment of $198.
- Unlimited site access- access to unlimited site licenses costs $594.
- An automate reminders
- Automate giveaways
- No complicated long-winded tutorials needed
- Low cost
- Limited features on lesser or free plans
- The “no video tutorial” which can be hard for some users
- Occasional glitchiness
In conclusion, Amazon giveaways can still be an effective way to market your product and increase brand visibility on the platform. Choosing the right giveaway tool can make a significant difference in the success of your campaign, as it can help you reach your target audience, collect valuable leads, and maximize engagement.
With Amazon’s massive customer base and the right giveaway tool, businesses and sellers can effectively increase their reach and sales on the platform. If you have any questions about Amazon giveaways, contact our professional team. We are always ready to help you!