Amazon Prime Seller: What Is It & How to Do

You want your Amazon products to stand out and reach as many buyers as feasible. Amazon Prime sellers can reach an extensive, customer base that values Prime membership’s benefits. Amazon had 163.5 million Prime members in 2022, which is expected to grow. Prime members get fast shipping, exclusive deals, and Music and Reading. These perks encourage non-Prime members to buy Prime products. Why not join as an Amazon Prime seller today?

What is Amazon Prime Seller

Amazon Prime Seller is a program that allows third-party vendors to offer their products to Amazon Prime members with additional Prime membership benefits. These benefits include free shipping within two days.

By becoming an Amazon Prime Seller, you can list your products on Amazon’s marketplace and make them available to Prime members, expanding your consumer base and increasing your sales.

Amazon Prime Seller Benefits

Amazon Prime Seller Benefits
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As an Amazon Prime Seller, offering your products to Amazon Prime members confers numerous benefits. These advantages can help you expand your customer base and increase your sales. Here are some of the most important advantages of being an Amazon Prime Seller:

Higher Conversion Rate

Prime-eligible products are more likely to be purchased by Amazon Prime members. You can increase your conversion rates and sell more products by becoming a Prime Seller.

Competitive Advantages

As an Amazon Prime Seller, your products qualify for free two-day, same-day, and one-day shipping. This benefit encourages Prime members to choose your products over non-Prime products, resulting in higher sales and greater customer satisfaction.

Increased Visibility

As an Amazon Prime Seller, your Amazon Prime products receive increased visibility in search results and a Prime emblem on their product pages. This can help your products stand out and increase the likelihood that potential consumers will notice them.

Access To Tools and Resources

Members of Amazon Prime have access to special discounts and offers, such as lightning deals, Prime Day, and more. By offering your products to Prime members, you can increase your sales by participating in these promotions.

Customer Loyalty

By making your products available to Amazon Prime members, you can increase consumer confidence in your brand. Prime members trust Amazon more and are more likely to select Prime products over non-Prime products.

Dedicated Assistance

Amazon provides its Prime sellers with dedicated support, including access to account administrators, seller support, and educational resources. This support will assist you in optimizing your listings and increasing your sales performance.

How to Become Amazon Prime Seller in 2023

The benefits of becoming an Amazon Prime Seller include access to a large and loyal customer base, increased visibility, and Prime shipping benefits. If you want to become an Amazon Prime Seller in 2023, you need to know the four ways to achieve it.

FBA Fulfillment

Using the FBA (Fulfillment by Amazon) service is one of the simplest methods to get your business set up as a Prime Seller on Amazon. FBA fulfillment enables sellers to store their products in Amazon’s fulfillment centers, and Amazon then manages the products’ shipping, customer service, and returns. As an FBA seller, you can offer Prime shipping benefits to your consumers without managing your shipping and fulfillment operations.


1. Amazon Prime Customers

When you use FBA, you are automatically qualified to sell to Amazon Prime customers, the tens of millions of consumers who pay extra for expedited and free two-day shipping.

2. Buy Box

Winning a Buy Box makes it easy for buyers to buy your product and boosts product exposure, putting you ahead of the competition. FBA greatly simplifies Buy Box wins.

3. Increased sales

FBA is like buying amusement park fast passes. With a small investment, you can outsell many competitors.

4. Brand Loyalty

The FBA badge on your product pages shows buyers that Amazon backs you and guarantees a smooth, consistent buying experience.


1. Higher Costs

FBA fees can reduce your profit margin if you don’t earn each month enough. Storage, packaging, shipment, listing, and other fees apply.

2. Branding Limitations

Because Amazon puts its logo on FBA packaging, private label sellers may need help to grow their brands.

3. Lack of Control

Amazon manages most shopping/shipping/fulfillment with FBA. Amazon manages most shopping/shipping/fulfillment with FBA, and FBA doesn’t let you customize every part of shopping.

Amazon Seller Fulfilled Prime

Amazon Seller Fulfilled Prime
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Seller Fulfilled Prime is a Prime program enabling you to ship directly to Amazon customers from your warehouse. By displaying the Prime logo, you agree to fulfill orders with approved Prime delivery carriers at no extra cost to Prime members. Amazon provides you with the appropriate transportation options to help you meet the rigorous Prime customer experience requirements.

Seller fulfilled prime is not accepting new registration at this time. But you can fill in a waitlist sheet, which will notify you when enrollment reopens.


1. Fulfillment fees are lower than FBA
2. Better Inventory Control
3. Better product packaging and shipping control


1. More time consuming

2. You Must Comply with Strict Requirements

When utilizing SFP, vendors confront two significant obstacles:

  • They must pay for transportation costs.
  • Prime orders must be delivered within two days.
3. You Are Responsible for Fulfillment and Warehouse

Local Shops on Amazon

Amazon local shops let you register your physical store and serve local consumers. Local shops on Amazon is a service that allows you to register your physical store on Amazon to reach more clients in your area. Furthermore, this program will assist you in obtaining “Prime Badge” access, allowing customers in your area to discover your business or store on Amazon more quickly. 

Application Criteria for Local Shops

You must have the following:

1. A physical store, sometimes known as a retail store or a Kirana shop.

2. The capability to deliver orders the same or the next day.

3. Can provide extra services such as product demonstrations or installation (if applicable for your items).

Amazon Vendor Central

Amazon Vendor Central
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Amazon Vendor Central is an online business hub that enables product manufacturers (i.e., vendors) to establish product listings. It has been around longer than its sibling Seller Central and allows brands and retailers to sell their products on Amazon’s platform as a first-party seller. 

Items sold directly by Amazon include the phrase “Ships from and sold by” in the listing, as seen by a consumer.

Vendor Central

  • Requires an invite from the Amazon vendor management team.
  • Amazon places bulk orders for your products, determines the price, and handles listing delivery and customer service.
  • Amazon optimizes your product pages for you.
  • Your products qualify automatically for Prime benefits like two-day shipment.
  • There are more Amazon advertising options available to you.

How about Amazon Prime Seller Fees

How about Amazon Prime Seller Fees
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To become an Amazon Prime merchant, you must know the FBA fees. Here are the details:

1. Fulfilment and FBA Shipping Costs

Amazon imposes fulfillment fees covering picking, inner packaging, packing boxes, and dispatching your customers’ orders. Also included in this fee are customer service and return processing.

2. Amazon FBA Storage Fees

Amazon FBA storage fees represent the cost of warehousing your products in Amazon’s warehouses and Amazon bases inventory storage fees on warehouse space occupied by your products.

3. Monthly Storage Fees

Amazon calculates the monthly warehousing cost per cubic foot of inventory. You are charged based on the calendar month and daily average volume for all items stored in an Amazon fulfillment center.\

4. Long-term Storage Fees

You are charged these Amazon FBA storage fees if your inventory sits in Amazon’s warehouse for six months without moving. Amazon will charge you $11.25 per cubic foot for any inventory meeting those specifications. Upon reaching the twelve-month mark, you will be charged $22.50.

5. Miscellaneous Amazon FBA fees

Amazon FBA may impose additional fees beyond the two main ones. The referral fee is for selling on Amazon. Product type and price determine the fee, which is usually 15%. Amazon FBA and private sellers pay this. $1 refers. It cannot be less.

5 Tips for Selling on Amazon Prime

As you’re probably aware, selling on Amazon has various advantages; however, whether you’re a first-time seller or simply want to learn how to sell better on Amazon, it’s always beneficial to consult tips and best practices, particularly from seasoned entrepreneurs. 

5 Tips for Selling on Amazon Prime
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1. Check daily for new orders

Knowing when a new consumer has purchased your product is crucial, as Amazon uses customer service as a key success metric. Thus, you will be able to fulfill and despatch all orders promptly.

Amazon notifies you via email when you’ve made a sale, but these communications are only sometimes reliable. Therefore, part of learning how to sell successfully on Amazon is monitoring the Seller Central portal daily to monitor new orders and customer notifications effectively.

2. Confirm your shipping date

In the same way that checking for new orders daily improves your customer service, you’ll also want to affirm that an order has been shipped via the Seller Central Portal. 

By confirming that you’ve shipped an order (and doing so promptly), you’ll enable Amazon to send a shipping confirmation to the buyer, charge the buyer, and update their account with the shipment information, allowing them to view the status of their order. Similarly, when confirming a cargo, you should include all pertinent information, including the date, shipping method, and tracking ID.

In addition, Amazon only charges your customer’s credit card after the shipment has been confirmed; therefore, in addition to providing excellent customer service, it is essential to follow this Amazon selling tip if you want to be paid promptly.

3. Check your stock frequently

This advice for selling on Amazon may seem obvious, but it is crucial to remember. You should never receive an order for an item you do not have in stock, as this will result in negative consumer feedback, which can significantly impact your future sales.

Therefore, you should always know how much inventory you have in stock. In addition to allowing you to fulfill orders and avoid negative feedback, reviewing your list and maintaining supply will also increase the visibility of your listings on the marketplace.

Amazon considers the timing and quantity of sales when ranking products; therefore, if you demonstrate that you have a substantial amount of items left and that they are selling quickly, Amazon is more likely to display your products higher and may even place your listing in the Buy Box.

4. Keep price information current.

This is a beneficial point to consider if you’re searching for advice on selling more on Amazon. 

As you list and manage your products, you must ensure that your pricing information remains current and competitive. After all, consumers are most likely to select the lowest-priced deals (as long as they appear near the top of the results page). Many customers shop on Amazon because they believe they can find a better price than traditional retailers. 

Consequently, if you require assistance determining how to price your products effectively, you can utilize the vendor platform’s tools. Amazon enables you to create pricing criteria (e.g., set your price to $0.05 below the Buy Box price) and utilize their “Match Low Price” function.

5. Enhance your listings

If you ask any successful Amazon seller for advice (as you will see below), they will almost all emphasize the significance of your listings. In the end, your product listings are what will entice customers to purchase from you. 

Plus, with Amazon in particular, your listings are even more critical due to the market’s vastness (on Amazon and online in general). Create the best feasible listings to increase your exposure and sales. 

When composing titles and descriptions, you should utilize all available fields, including high-quality, professional product images, and consider your e-commerce SEO strategy. As a best practice, you can refer to comparable listings on Amazon and other marketplaces to determine what is ranking in search results and how your listing can compete with (and presumably outrank) these options.


Any business seeking to increase sales and reach a larger audience should consider becoming an Amazon Prime merchant. The benefits of being a Prime merchant, such as free shipping and increased exposure, are unavoidable. If you are interested in becoming a Prime seller or if you have any concerns, please do not hesitate to contact our professional team. The clock is ticking, so take immediate action to begin reaping the benefits of being an Amazon Prime seller.

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